After a lot of phone calls and inquires to a few retailers that not only sell mattresses but just about anything else such as washers, tv's, and other appliances I have found a few consistancies with these companies. One of those is the fact that they rely solely on the chance that someone would just walk on in and purchase. Another is that they do not make any attempt to seperate themselves from their competitors. This is such an advantage of ours because after explaining the exclusives to a customer it sets a level of expectation for when they call our competitors. When they call and don't hear the salesperson mention any advantages it lets them down so guess where they go. MATTRESS FIRM!!!! I would challenge everyone who works hear to work at this and keep track of how many of those callers actually come in and buy from you. I think you would definitely be suprised at the amount of business comes from the phone.
Casey Glover
Dallas East Store 204
Friday, November 7, 2008
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