Exclusives

After contacting several area retailers the team got some good ideas on "exclusives". When you mention exclusives you are creating a reason to visit your store. The exclusive item will not be found at any other retailer and in the midst of high competition price is not always the driving factor. The main retailers that mentioned were the specialty sleep shops. Mattress Firm has lots of exclusives that sometimes we forget to mention. This is great reminder to all of us to mention all exclusives on every single phone up and every single customer in your store.

Exclusives

We you sell the sleep number bed you need to talk about the foam base we have over the retail store.They do not have the foam base and i have had customer say they prefer the foam base also because it makes a differance in the motion transfer in the bed.And also we are the only retailer to deliver it same day , with a comfort exchange to anything else.They dont have any other beds execpt the sleep number's.The best part is i try to show it to every customer because if they go to another company no one else has it and it is the bed air bed on the market compared to the other ones out there.

Mattress Firm Exclusives

Exclusives can be extra components in the product, or extra services not offered elsewhere. Exclusives can be used to encourage a customer to shop with us for a better experience or to get more for their money they would not get in a comparable model of a product elsewhere. People will pay more for service sometimes, but one big advantage we have is most of our products are truly priced at or below other products. The advantage of our services is that most other retailers do not offer what we do, or do not offer as long i.e. low price guarantee.