Being new to sales and specifically selling mattresses I think comfort by color gives us a leg up on the competition from the moment a customer comes in the door if presented right. Its been my experience that once explained it seems to narrow down the selection process and makes the customer feel much more comfortable. It seems to allow us to set the tone for our approach to customer service and makes the customer feel as though we are catering to their specific needs instead of classifying them as "just an up". In addition, our low price guarantee and comfort guarantee seem to give the customer a feeling our reassurance in a major purchase. I have shopped other stores and most made me feel as though I was just a number. Its great to not only make a sale but to know the company I sell for doesn't have to use slimey tactics to d it and stands behind the product it sells.

Corey Berry
"Team Green"