Friday, October 31, 2008
Exclusives
After contacting several area retailers the team got some good ideas on "exclusives". When you mention exclusives you are creating a reason to visit your store. The exclusive item will not be found at any other retailer and in the midst of high competition price is not always the driving factor. The main retailers that mentioned were the specialty sleep shops. Mattress Firm has lots of exclusives that sometimes we forget to mention. This is great reminder to all of us to mention all exclusives on every single phone up and every single customer in your store.
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3 comments:
Why should a customer buy from you? Exclusives give us those reasons that set us ahead of our competition. But if you don't mention them and make them seem worthwhile to customers there isn't a reason to have them and the customer may feel like they are paying simply for a "gimmick".
Really drilling home our exclusives, redlights, edge, whatever you want to say will help you have an increase in your ticket, conversion, margin and PAYCHECK! Don't just try and take the deal, but explain why our beds are better and hold the line.
Joe Barone
Team Green Dallas North
Joe's right, there's a difference between "mentioning" exclusives and "selling" exclusives - if you don't sell the exclusives with conviction and taylor the benefits to the customer, then they will think they are paying for something they don't need - our exclusives are what makes our products better than the competition - don't keep them a secret!!!
Lawrence Kelly
TEAM GREEN BABY!!!!
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